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What we do


G-BPRC are global automotive industry experts who develop game-changing strategic communications plans and who implement with passion and creativity. We measure everything and build brand visibility and favorable relationships through our global network of experts and influencers


G-BPRC will provide you with anything from advice to fully worked-up, high-impact event plans to suit the product and its audiences. In the automotive industry we know that events are key communications “vehicles”, so we drive product and brand strategy objectives through detailed execution… from the venue, interior design, catering, invitations, press conferences and promotional materials to the content of presentation and speeches. Looking for web-based product launch? We have the tools and the experience to help you.


Internal communications is the critical first channel for your communications. Once employees understand products, messages and their role, they will act as excellent brand ambassadors. G-BPRC develop and integrate internal and external communications engagement and channels in plans to maximize advocacy.


Stories rather than facts engage people.  A great brand or product story is an essential communications tool. We create multi-formatted engaging content to compel and engage your stakeholders from the written, spoken and photographic to the infographics and video. Your story will weave consistently through press kits, releases, online content, events, presentations and speeches.


“A picture is worth a thousand words….”, but what should that picture be to stand out from so many others? We have seen results over many years that show how high quality and arresting photography and video are key to successful PR campaigns. A great image/video lifts a story and boosts its distribution globally. G-BPRC work with the best photographers in the world to guarantee impactful communication and make your communications stand out.


G-BPRC handle media relations on a daily basis in all continents. Aware of the competitive marketplace we will publicly position and present your brand in an interesting and attention-grabbing way so that it stands out in the media. Our press office ensures that media requests are taken care of without delay.


Digital and social media are integral to our communications planning and output. G-BPRC will ensure that you monitor and use the relevant tools for timely and exciting engagement and responsiveness. Our team will audit and augment your official website, dedicated media site, engaging content and relevant social media channels.


Every once in a while, situations can occur that can be potentially damaging to a brand and the company behind it. G-BPRC’s crisis management expertise can assist you in pre-empting crises, being prepared and mitigating them if they do occur.


Any communications effort is only as successful as its impact and influence. We believe in not only monitoring what is published in media, but also the quality of the result, so we provide you with intelligent and detailed multi-media monitoring and ROI that continuously facilitates decision-making. 

Our Story



What we deliver:


Geers-Braakhekke PR & Communications are a team of Public Relations experts with highly successful track records. Our network of specialists around the world ensures that while we maintain global brand consistency, we understand the vagaries and needs of each marketplace and culture and communicate in the native tongue. 


We support existing brands and start-ups looking for international exposure and profile. Our clients rely on G-BPRC to create awareness and sometimes activation in new markets. A recent example is the global launch of Chinese R&D company Techrules with their turbine powered super sports car at the Geneva autoshow. 


G-BPRC are on the ground to help you and provide tailor-made communications solutions. Like building or reshaping a brand, creating awareness and infusing value into your business.


G-BPRC understand that every company is different and needs to stand apart. We avoid the standard and run-of-the-mill as this doesn’t generate enough talkability. The secret to our success is that we have transport communications experts and suppliers around the world who are well connected to leaders and influencers and who know their marketplaces inside out.  Our organization is lean, effective, experienced, multi-cultural and driven to deliver outstanding, game-changing results. Try G-BPRC next time you want to stand out. 


G-BPRC promises:

Building your brand reputation

We believe this is our key strength.  We can develop the brand and its story from scratch or help reshape and reposition it. Launching your products in other markets? G-BPRC know the industry, competitor plans and what it takes to stand out whether this is in the far East, America or Europe.


Our collective expertise is unrivalled.  No-one knows the international automotive landscape and its complexities like we do.  We listen, then talk. We deliver, then celebrate. With you.

Story telling

Getting attention only works when you have a story to tell. No matter how good your product or service is. If you don't have a story or you don't know how to tell it then think again. We will develop and help you to tell a unique and authentic story that links into all your communications and business decisions. Your story.

Easy to work with

High energy, creativity, focus and fun are imperative foundations for success. We have strong opinions but no attitude. We are humble, yet determined. We listen, then talk.  And regardless of times zones, we are there for you around the clock. 


Results count

Winning awards for campaigns is great. But what drives us is seeing the results we have achieved together…from increases in brand awareness and coverage to advocacy and sales.


We do things differently

We don't invest in corporate offices. We invest in people and run virtual offices. We are always on the ground and available wherever you are. 


Eric headed global communications teams of leading companies in The Netherlands, Sweden, US, Switzerland and China. Eric knows that a successful PR strategy depends on real understand of how global companies work and how different cultures need different solutions. If he's not working he's either enjoying a classic car or a motorbike. 
Based in Sweden.
Started his career as an automotive journalist.
Later, Dick ran a PR dept. at a big automotive brand and he was responsible for all PR activities for three brands in 27 EU-countries. It all lead to a solid foundation for PR services like strategy development, crisis management and writing. Assets include strong national and international network, flexibility, reliability, creativity, and the ability to make things happen. Not looking for quick wins.​
Based in Holland.
Collette has spent the last 30 years leading global marketing and communications functions in the transport, technology, finance and energy sectors. She has lectured extesively and continues to be a Marketing and Communications advisor to a number of Boards in the UK. And Collette is as a strategic advisor to G-BPRC.

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Tel.: +46-705 31 60 10

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Tel.: +31-651 12 44 45

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Our Team
Janisse bio.jpg

Steve is an award-winning, global automotive communications strategist. He’s run international PR teams at General Motors, Porsche, Saab and Opel. He recently led GM’s global PR agency team at Weber Shandwick where he was responsible for product and brand storytelling, PR strategy and managing a global agency network. Steve is based in Detroit and Los Angeles.


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With more than 20 years of experience in PR and events Mario started his career at Porsche and Saab working across the Spanish and Portuguese marketplaces. He advises a broad range of automotive clients for whom he provides innovative marketing, events, endorsement and Press office services.  He is constantly in pursuit of new and interesting approaches to communications.
Based in Spain.

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Claude has 30 years of international experience in automotive communications.  Having started his career in the tyre industry he then became European PR Manager for Saab before becoming an independent PR consultant advising top European car brands and suppliers. Inside and outside work Claude has a passion for photography.

Based in France

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Roberto started life as a journalist before becoming a specialist PR and marketing consultant in the transport sector.  His extensive client list extends to Chevrolet, GM, Opel, Saab, Suzuki, Mazda, Toyota-Lexus, Federal Mogul Champion, Qoros and Kawasaki Europe. As a digital marketing expert, he helps the GBPRC group optimize clients’ Web Content Management, Search Engine Marketing (SEO / SEA / SEM) and social networking.

Based in Italy.


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Peter has spent 20 years working in regional and international communications roles for global brands – Chrysler, Jeep, Dodge, Cadillac, Corvette, Chevrolet & Opel. He has an in-depth knowledge of the industry from manufacturing to sales and is an expert in strategic development, investments, corporate, brand, and product communication. Peter has an extensive network in Central Europe.
Based in Hungary.

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Ralf Kaiser.jpg
30 years in communications for international consulting firms and leading car manufacturers. Trained economist with solid background in corporate communications, brand development and business marketing. Worked on assignments around the world for a wide variety of corporate and institutional clients.  Pronounced interest in crafting corporate stories, which are about value optimization rather than profit maximization.
Based in Germany

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Eric has extensive experience with media since the 80s. He established TV Channels in both Norway and Sweden, before he entered journalism in 2001. First as editor for techology and computer magazines, then he he fullfilled his ultimate dream and became a full time automotive journalist for leading car magazines in Norway. Now a freelance writer/editor/content producer for several clients in tech and automotive - including social media. Strong industry netwerk.

Based in Norway.

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Our Clients


G-BPRC provides services to a wide variety of international clients in the automotive and associated industries, ranging from the biggest global players to small start-ups.  

Unique in the automotive industry is our expertise in supporting Chinese automotive companies introducing their products globally.

Depending on the size and ambition, G-BPRC provides a tailor made proposal to fit all PR and communications needs, within any given budget. No matter the assignment, a satisfied client is our main objective. Please contact us for references.




Geers-Braakhekke PR & Communications have offices in multiple countries in Europe. By completing the contact form below, G-BPRC will have the nearest office contact you.

You can also send an email to:


G-BPRC has offices in Benelux, Central Europe (Hungary), China, France, Germany, Italy, United Kingdom, Scandinavia, USA and Spain.

For any general inquiries, please fill out the following contact form:



Our services are subject to the terms and conditions as filed with the Chamber of Commerce in the Netherlands.

Bedankt! Bericht verzonden.

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